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Apr 4, 2012

EU, EPFL & FAO Launch Sahel Public Awareness Campaign in Europe

Professional Football Against Hunger
EPFL, EU, FAO Public Awareness Campaign
30 March - 2 April 2012
Photo: Europa
On 28 March 2012 the U.N. Food and Agriculture Organization (FAO) announced that it had enlisted the assistance of the European Professional Football Leagues (EPFL) and the European Commission to launch a public awareness media campaign on the need for food aid to the Sahel region of Africa.

The "Professional Football Against Hunger" campaign will be promoted in hundreds of European football stadiums. It will begin on 30 March and end on 2 April 2012. It will involve 300 professional football clubs in 20 leagues across 16 European countries.

The message of the campaign is that funding and action are urgently needed in the Sahel region of Africa. The funds raised will be used to address the food crisis, which is a result of drought, chronic poverty, high food prices, displacement and conflict.

For more see: "European professional football sounds the alarm on the Sahel," FAO Press Release, 28 March 2012.

About Margaret

CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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