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May 11, 2012

BASF Fortified Vitamin A Oil Campaign Reaches 100M People

BASF's SAFO Campaign Reaches 100 Million People in Developing World with Fortified Vitamin A Oil

BASF's SAFO fortified vitamin A oil campaign has successfully reached its target of impacting 100 million people in the developing world.  SAFO (Strategic Alliance for the Fortification of Oil and Other Staple Foods) is a partnership formed in 2008 between German based Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) and BASF.  Results of the campaign were announced at the Hungry! Conference in Berlin on 10 May 2012.  

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About Margaret


CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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