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Jul 19, 2012

Chocolate Maker Mars Inc. Funds Smithsonian Exhibit

Mars Inc. Donates US$5 M to Smithsonian Museum of American History Featuring American Enterprise from the 1700s to Present

Mars Inc., the maker of M&Ms and Milky Way candy
funds the new Mars Hall of American Business
opening at the Smithsonian's
American Museum of History
in Washington, D.C. in 2015.
Chocolate maker Mars Inc. has provided the funds for the the creation of a new gallery at the Smithsonian's American Museum of History focused on American business and innovation in the United States dating back to the 18th century. The new gallery will be an 8,000-square-foot multimedia gallery. It will focus on how the United States developed from a small agricultural nation into an economic superpower. The new gallery will open in 2015.

The new Mars Hall of American Business is being created in response to a 2002 blue-ribbon commission that concluded that the Smithsonian Museum of American History lacked exhibits on the growth of American capitalism. The new gallery sponsored by Mars Inc. will feature items such as the John Deere's plow; Eli Whitney's cotton gin; Alexander Graham Bell's first telephones; Alfred Bloomingdale's personal credit cards; and Michael Dell's early computers. It will feature a replica of the New York Stock Exchange.

Mars Inc. is a private company
headquartered in McLean, Virgnia
Mars Inc. President Paul Michaels noted that Mars Inc. is "honored" to support a historical exhibit on American enterprise and innovation. This exhibit will document "how U.S. companies and individuals have fundamentally, and positively, changed the way the world works."  Mars Inc. was created by one such American entrepreneur, Frank C. Mars in 1911 in Tacoma, Washington. One of the company's first popular chocolate bars was the Milky Way candy bar launched in the 1920s. Today, Mars Inc. has net sales of more than $30 billion.

In another public-private partnership with the U.S. government, since 2010 Mars Inc. has supported gene mapping research on the cacao genome involving the U.S. Department of Agriculture.   

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About Margaret

CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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