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Mar 15, 2013

Amway integrates Genetic Testing into Weight Loss Products

Amway North America today launched BODYKEY by NUTRILITE™, a weight management program that uses genetic testing to determine how a person should eat to most effectively manage their weight.

The test results break down into three different categories: Carb Reducer, Fat Trimmer, and Better Balance. These are based of an Inherent Genetic Test Kit that uses a cotton swab to swab cells from inside a person's cheek. Tests can be self-administered at at home and mailed to the lab. Results are mailed back to the customer. Once a person's type is determined, each can purchase specific meal replacements and supplements from an Amway representative.

For more see: "Genetic-Based Weight Management Program Identifies Personalized Plans For Weight Loss," Amway Press Release, 11 March 2013.

About Margaret


CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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