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Mar 26, 2013

In India Packaged Rice Is Big

India Gate - one of many
varieties of India packaged rice
In 2012, India led the Asia-Pacific region with the introduction of the most new packaged rice brands. New products doubled between 2011-2012 with over 200 new launches in 2012 alone. Across the region, India accounts for more than 50% of all new introductions compared to 10% for Vietnam, 8% for Thailand, 7% for Malaysia, and 6% for Australia.

For more see:

Packaged rice segment doubles in India; 200+ variants launched in 2012, F&BNews.com, 26 March 2012

About Margaret


CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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