Facebook Twitter Google RSS

Mar 25, 2013

Pepsi First US bottle Redesign Since 1996

Pepsi's New Design
for its 20 oz soda.
PepsiCo announced the first redesign of its Pepsi bottle since 1996.  The bottle is designed with a "more assertive" look that is meant for an "on the go lifestyle."  The design is also a new way to differentiate Pepsi from its rival Coca-Cola.  PepsiCo executives state this is the first of a series of moves to change the look and image of the company.

Photo credit: foodandbeveragepacking.com

For more see:

Pepsi Unveils First Bottle Redesign in 17 Years, CNBC.com via APWire, 22 March 2013.

About Margaret

CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
View all posts by Margaret →


GR2's Pinterest Shareboard "Global View - Spectacular Spaces, Renewal Spaces"


©2009-2014 GR2 Global LLC

All photos used for general educational purposes and authors/owners given credit. Please send an email to info@gr2global.com to discuss any content or copyright issues.