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Apr 15, 2013

Nestlé Launches Balance Your Plate Nutrition Education Campaign

In the United States, Nestle has launched "Balance Your Plate," a new nutrition education campaign.  This is aimed at helping consumers understand how calories and portion size are relevant to weight gain and obesity.  The campaign is backed by Nestle Prepared Foods Company, which sells frozen meals.  The campaign includes information on how these meals, supplemented with fresh fruits and vegetables can promote a healthy lifestyle and assist in reducing food waste. 

"Balance Your Plate," is Nestle's response to statistics showing that on average, U.S. consumers only met the 2010 Dietary Guidelines for Americans (DGA) seven days in a year.  This means they are not meeting energy and nutrient goals for a standard 2,000-calorie diet, based on the DGA recommendations.

One of the key problems is that U.S. consumers think that frozen meals in and of themselves can provide all their necessary nutrition.  An online poll by market research company Harris Interactive showed that supplementation with fresh fruits and vegetables only happens one out of three times.  "Balance Your Plate" is aimed at changing these statistics.

Other related components of Nestlé's campaign to promote a healthier lifestyle include:

About Margaret

CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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