One of the key problems is that U.S. consumers think that frozen meals in and of themselves can provide all their necessary nutrition. An online poll by market research company Harris Interactive showed that supplementation with fresh fruits and vegetables only happens one out of three times. "Balance Your Plate" is aimed at changing these statistics.
Other related components of Nestlé's campaign to promote a healthier lifestyle include:
Watson, Elaine. "Nestlé USA launches Balance Your Plate initiative as data shows Americans meet dietary guidelines less than 2% of the time, Food Navigator, 16 April 2013.