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Jul 25, 2013

New Markets for Sports Nutrition Products

You'll sell more sports nutrition products targeting fitness walkers and yoga enthusiasts than team sports players, says Packaged Facts

25 July 2013, NutraIngredients USA, Elaine Watson -- "Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes."

New statistics from Packaged Facts highlights the growing numbers of people interested in sports nutritition that are taking yoga classes (1.3m), miscellaneous outdoor activities e.g. mountain biking (1.5m), camping (1.2m), backpacking (1.2m). These numbers are greater than more traditional markets like youth sports teams (soccer, football, baseball, volleyball).

Curated by Dr. Margaret Carroll Boardman on Scoop.it GR2 Food, Nutrition and Health via www.nutraingredients-usa.com 

About Margaret


CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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