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Jul 19, 2013

Twinkies must innovate slowly, warns marketing expert

19 July 2013, Food Navigator USA -- "The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns."

Article and photo curated by Dr. Margaret Carroll Boardman via www.foodnavigator-usa.com

About Margaret


CEO and Curator (The Food Museum) | Managing Director and Chief Editor (GR2 Global LLC) | Educator (UCLA PhD) | Researching and writing on global food issues, nutrition and health, sustainability, history (preservation), conservation (natural resources), and design.
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